Ready for an ambush of awesomeness?
Snack Attack isn’t just food—it’s fuel. A complete protein-packed snack designed to curb hunger anytime—breakfast, lunch, dinner, or straight-up snacking. When Meadow Creek Foods set out to launch their first branded product after years of private-label success, they turned to Seedhouse to craft a brand that went beyond a single daypart. The opportunity? Snacking—the largest and fastest-growing usage occasion.
Overview
Client: Meadow Creek Foods
Delivered: Naming, Packaging Design System, Line Extension, Print Optimization & Management, Sales Tools.
Strategy: Own the Snacking Moment
Consumer data showed a shift—people weren’t just eating eggs at breakfast; they were grabbing them for quick, high-protein snacks. Instead of blending into the traditional prepared eggs category, we helped Meadow Creek Foods own this evolving habit by building an entire brand around it.
Branding: Loud, Bold, and Unapologetic
We named it ‘Snack Attack’—a brand with energy, edge, and hunger-curbing power. The packaging design had to stand out:
- Hand-scrawled, hangry-style logo → Feels urgent, dynamic, and disruptive.
- High-energy product photography → The eggs practically bounce off the pack. The bright yellow yolks function as bull’s eyes on shelf.
- Bold color palette → Bright yellow yolks against a fresh blue background create attention-grabbing bull’s eyes. Deep teal and orange are ownable colors in the category.
- Clear messaging → High protein. Peeled. Ready to eat. No fluff—just the essentials, called out clearly on the front of the pack.
- Design System Thinking → Insistent product counts and ‘Cage-free’ violators help consumers find what they are looking for quickly.
Tone of Voice: Punchy & Playful
Seedhouse crafted a messaging platform with an aggressive, fun, and slightly rebellious tone—because snacking should be exciting, not boring.
The result? A category-defying brand that repositions eggs from a morning staple to an all-day, high-protein snack. Snack Attack is taking on hunger, one bold bite at a time.
