Old Line Spirits

Capturing the spirit of Bravo Zulu

Maritime design for American whiskey

To capture the founders’ story, we drew on their uniquely American Naval heritage. The pair wanted create a brand that captured their sense of adventure and the stories best shared over drinks. Seedhouse audited and evaluated bottle structures, and built a brand to stand out on back bars and to compete in the growing single malt whiskey category – with a sail-shaped label and porthole symbol. Wind-swept letterforms, oceanic iconography, metallic foils, and semaphore flags all help telegraph the Naval phrase “Bravo Zulu,” indicating a job well done.


Client: Old Line Spirits
Delivered: Logo design, package design, custom illustrations, bottle structure evaluation

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Stand out against the crowd.