Maritime design for American whiskey
To capture the founders’ story, we drew on their uniquely American Naval heritage. The pair wanted create a brand that captured their sense of adventure and the stories best shared over drinks. Seedhouse audited and evaluated bottle structures, and built a brand to stand out on back bars and to compete in the growing single malt whiskey category – with a sail-shaped label and porthole symbol. Wind-swept letterforms, oceanic iconography, metallic foils, and semaphore flags all help telegraph the Naval phrase “Bravo Zulu,” indicating a job well done.
Overview
Client: Old Line Spirits
Delivered: Logo design, package design, custom illustrations, bottle structure evaluation
please click through for image credit.
![](https://www.seed-house.com/wp-content/uploads/2019/09/SHE155_Port_OLS_Golden_Edition.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/10/SHE155_Port_OLS_Hero.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/10/SHE155_Port_OLS_BottlesDrinks.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/12/SHE155_OldLine_Bravo_Zulu.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/12/SHE155_Port_OLS_Golden_Edition_2.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/10/SHE155_Port_OLS_duo1.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/09/SHE155_Port_OLS_Bottle_renders.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/12/SHE155_OldLine_Waves.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/12/SHE155_Port_OLS_Testimonial_White.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/10/SHE155_Port_OLS_Barrel.jpg)
![](https://www.seed-house.com/wp-content/uploads/2019/10/SHE155_Port_OLS_Logo.jpg)
![](https://www.seed-house.com/wp-content/uploads/2020/02/SHE140_Hex-18.png)