Veggie first kid cuisine
Lil’ Gourmets set out to challenge a rapidly growing new healthy baby food category with a line of chef-inspired veggie meals. Introductory packaging was not grabbing the attention of busy parents, so we partnered to capture higher visibility on small package facings. Bold typography, cut paper veggie illustrations and rich color signal the radically different sophisticated flavors, intended to expand kids’ palates. The colors, illustrations and patterns set the unique flavors apart, excite new parents and create a more effective packaging at shelf, disrupting category conventions.
Delivered: Logo Redesign, Package Design, Custom Illustrations & Patterns, Packaging Copy