Master Baker meets Master Architect
Impactful gift packaging can leave a lasting impression for your brand and customers alike. La Fournette—a Chicago patisserie that was founded by World Baking Champion Pierre Zimmerman—serves customers around the US via Goldbelly. La Fournette’s macarons embody the perfect balance of French artistry and Chicago craftsmanship. To celebrate this transatlantic connection, Seedhouse designed an exquisite gift box inspired by the timeless work of Frank Lloyd Wright, widely regarded as the greatest American architect.
Overview
Client: La Fournette
Delivered: Packaging Design, Print Production
Photography credit to John Ferrante.
Paying Homage
The packaging pays homage to Wright’s iconic Prairie Style architecture– the stained-glass designs, frame details, the arches, the rich color palette. Pairing those architectural features with the moon-like shape of the macaron cookie, a natural circle motif took hold in the design. A Frank Lloyd Wright quote is featured on the underside of the box.
The box’s delicate copper-foil border highlights the rich array of colors. Rounded box edges enhance the tactile experience, reinforcing the luxurious nature of the gift. The sumptuous toothy paper adds to the “earthiness” and “organic-ness” that is so central to Prairie Style. Layering paper, finishes, and color adds to the depth and texture and imbues the box with a special keepsake sense. You want hang on to it long after the macarons are gone.
Collaborating to Realize the Dream
Collaborating with Paper Tube Co. on the production and printing, we were able to dial in finishes and paper choices throughout the process. From the start, they provided guidance on how the production could complement our design and provided a wealth of physical samples so we could see exactly how different finishes worked on specific types of paper. Additionally, we created a prototype so we were able to experience the box in hand and make adjustments before the final production run. Fine-tuning the edges, foil usage, and colors, the final product is exactly what we set out to create.
Meaningful partnerships
Inside, a thoughtfully curated selection of seasonal flavors, each as refined as the presentation itself. And the opportunity to craft packaging for World Baking Champion Pierre Zimmermann? A true honor—one we’ll always cherish.
Timeless design. Exquisite craftsmanship. A masterpiece, inside and out.
Speaking of craft, we partnered with photographer John Ferrante to capture these beauty shots of the gift box.
