Reimagining Old World Food
We redesigned the Farmhouse Culture logo, helping to better signpost the natural, organic, homespun qualities of the brand and make the brand a hero in fermented food culture. We also redesigned the packages from top to bottom, eliminating black, dour backgrounds and replacing them with bright, poppy designs to echo the energy and flavors of their Krauts, fermented veggie Gut Shot drinks, and Kraut Krisps, chips made from sauerkraut.
Overview
Client: Farmhouse Culture
Delivered: Logo redesign, package design system, brand standards book, brand messaging, tagline development, custom illustration
