Crafting buzzy word-of-mouth
Our team crafted a logo and brand story to support the whimsical 2 Fools name, creating a three-dimensional brand to go with their full-flavored ciders. Our can designs helped 2 Fools quickly stake a claim on retail shelves in a crowded metro market, echoing their sense of humor and breakout flavors. Custom illustration and woodcut-style artwork—on cans, bottles, growlers, coasters, and seasonal offerings—also provided the attitude needed to give 2 Fools a crisp bite.
Overview
Client: 2 Fools Cider
Delivered: Logo redesign, package design, CPG system, custom illustration, marketing and business collateral.
