2 Fools Cider
The second age of cider making is here – alive and thriving in Illinois. Started by two lifelong friends with a zest for adventure and passion for cider, 2 Fools are blazing new trails with their unique, crafted ciders. This brand is infused with a sense of humor and dedication to craft.
The hand lettering of the logo design represents both the founders (a “2” is used to make the stem and leaf of the apple shape), their craft approach and whimsical attitude. The design has a woodcut feel that also ties to the reclaimed barn wood used in their tasting room.
The brand design extended to a portfolio of products, from cans and bottles to growlers and crowlers to coasters and more. For limited, seasonal offerings, we created custom illustrations for each of the bottle labels.
We created an efficient two page Brand Standards with rules about proper logo usage and clear space, brand colors and font usage. To the left is a snippet of how we standardized the brand colors and fonts.
“We love these guys!”