Package Designs that Work
Good CPG packaging design helps elicit an emotional response and stand out from the competition. Your package should get into the consumer’s hand with the face panel, and their shopping carts through the experience of the rest of the package’s design elements.
We believe that packaging should do so much more than just protect the contents.
When Westminster Bakers Co. needed a packaging redesign for their line of crackers, Seedhouse used consumer research to validate a new design that grew the regional brand to a national one – now with $14M in annual sales. See the work →
Over 50 Years of CPG Packaging Design Experience in Chicago
With over 50 years of combined experience working on CPG, from small challenger brands to larger corporate entities, we’ve got the experience and skillset to get your product moving.
Our Packaging Design Services
Package Design: A compelling and differentiated package design can help you get into someone’s hand and eventually their cart. Packaging is your silent sales person, and in-person influencer. We design packaging that helps brands grow.
Packaging Redesign/Refresh: Understanding the brand equities is the first step in a succesful redesign. We explore a range of evolutionary to revolutionary designs to test how far the redesign has to go in order to meet the business goals.
Line Extension: We develop packaging design systems that allow a brand to extend. We also respectfully work within a brand’s look to find how a system can extend to new offerings.
Market Research/Visual Benchmarking: We go out into the market to collect a complete understanding of how a consumer makes a purchase decision. Baselining the visual vocabulary of a category and the competitive positioning gives us a clearer path to meaningful differentiation.
Product Renders: We create digital mock-ups to arm a brand with the assets it needs to reach consumers across direct-to-consumer and e-commerce sites.
Keyline/Print Production: We usher a project all the way to completion – including producing final art files on dielines and even doing press checks.
Substrate & Package Innovation: We evaluate and recommend packaging materials that reduce production costs, improve shelf presence, and meet sustainability goals.
Structural Innovation: We research and design structures that bring your brand’s unique selling proposition to life in an ownable and production-friendly physical form.
Consumer Research: Whether qualitative or quantitative, pre- or post-design, we leverage consumer insights to ensure project success.
Research Guaranteed—Refresh Without the Risk
With quick and predictive online research, we can guarantee that a packaging design will lift sales. Hearing directly from the target consumer takes the risk out of design choices. For design refreshes and redesigns, layering that data with a survey of existing consumers wipes out any doubt about customer retention and takes the subjectivity out of the design process.
Get them to eat with their eyes
Packaging acts like a fishing lure.
Our years of experience facilitating and analyzing consumer research has given us a unique window into how consumers shop at grocery, convenience, big box stores, on-line, etc. We leverage those learnings for each and every one of our projects—making the packaging design stronger and more effective in the CPG space.
Meaningfully Different
At Seedhouse, design is a business tool. Great strategy paired with stellar design take the risk out of going to market. Our CPG Packaging Design expertise comes together with our Research experience to safeguard making your brand a reality that works—against the competition and in a way that emotionally resonates with your target customer.