
Overview
Client: 2 Fools Cider
Delivered: Logo redesign, package design, CPG system, custom illustration, marketing and business collateral.
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Crafiting buzzy word-of-mouth
Our team crafted a logo and brand story to support the whimsical 2 Fools name, creating a three-dimensional brand to go with their full-flavored ciders. Our can designs helped 2 Fools quickly stake a claim on retail shelves in a crowded metro market, echoing their sense of humor and breakout flavors. Custom illustration and woodcut-style artwork—on cans, bottles, growlers, coasters, and seasonal offerings—also provided the attitude needed to give 2 Fools a crisp bite.








Are you looking to optimize your current packaging or break into new markets?
Contact us and let’s talk about how good design can spark interest, boost velocity and better defend against competition.