Maritime design for American whiskey
To capture the founders’ story, we drew on their uniquely American Naval heritage. The pair wanted create a brand that captured their sense of adventure and the stories best shared over drinks. Seedhouse audited and evaluated bottle structures, and built a brand to stand out on back bars and to compete in the growing single malt whiskey category – with a sail-shaped label and porthole symbol. Wind-swept letterforms, oceanic iconography, metallic foils, and semaphore flags all help telegraph the Naval phrase “Bravo Zulu,” indicating a job well done.
The Old Line Packaging Design system works as the brand has expanded beyond the initial single malt whiskeys to include rums, vodka and other whiskey finishes & strengths.
Overview
Client: Old Line Spirits
Delivered: Logo design, packaging design, custom illustrations, bottle structure evaluation
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