Delicious + Nutritious brought to life
Angelic Bakehouse needed a new logo to better communicate their main differentiator—mixing sprouted whole grains directly into the dough of all of their products, making them tasty and nutrition-dense. After carefully crafting the brand strategy, we redesigned the packaging for the entire line of products—bread loaves, wraps, flatbread pizza crusts, and snackable crisps. A split-panel design underscores the combination of healthy and tasty present in each bite. The hardworking typography, playful illustrations and messaging help give more life to the brand and better position it to grow quickly.
Overview
Client: Angelic Bakehouse
Delivered: Logo redesign & secondary brandmark, package design system, brand strategy, marketing materials and collateral (Point-of-Sale materials, shippers), brand standards book, messaging (tagline, nomenclature system), custom illustrations
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