Design To Grow

Design To Grow

Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I...
Design Coming To Life

Design Coming To Life

It’s pretty cool to walk into a grocery store and see a brand you’ve strategized, designed, and poured effort and thought into sitting there on the shelf. One of the benefits of working with aggressive challenger brands is that they move fast to realize an...
Shopping For Learnings – Eataly

Shopping For Learnings – Eataly

Bryan and I had a chance to stop by Eataly Chicago – essentially a department store for Italian food – the other day.  As we’ve noted in past posts, we are a pain to shop with, easily distracted by the new packaging design of this brand or a new structure in...