by Krissy Vanderwarker | Feb 19, 2015 | Branding Services
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world. Having had the great...
by Krissy Vanderwarker | Sep 9, 2014 | Branding Services
Like many of you out there, I was intrigued by what Apple was going to announce today. They have quite the flair for the dramatic and know how to set up a press release with the best of them. While the new bigger iPhone 6 and 6+ are cool – so is the Apple Watch –...
