StratusVue Logo

Enabling Great Things

Plans and Specs, as they were formerly known, is a cloud-based technology company providing cutting edge software to the commercial construction industry. We helped change their perspective from functional to more emotional and tap into the thinking of one of the country’s greatest builders, Daniel Burnham, to think big.



Client: Plans & Specs
Delivered: Brand Identity, Naming, Logo Design, Marcom Extension

Stratusvue Old and New Logos

Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. … Think big.

Daniel Burnham Chicago Architect (1845-1912)

Old School Thinking

We needed to help the client start to see the brand from an emotional perspective rather than rational.

Old Strategy

New School Thinking

Seedhouse helped define their brand in a much more aspirational and emotional way.


We helped Plans & Specs review and select a new name that better captures the core proposition and act as an umbrella brand.

StratusVue Brand Standards Image

Finalization & Extension

We created corporate brand standards and even developed product logos for their different offerings.

Above: Logo Standards
Right: Excerpt of Brand Standards
Below: Brand Portfolio Logos

Brand Standards
StratusVue Brand Portfolio
StratusVue Website

Partnered on new site

We partnered with Orbit Media Studios to ensure that the brand came to life in an appropriate and compelling website.

Interested? Need help thinking through your brand portfolio? Get in touch.