Enabling Great Things
Plans and Specs, as they were formerly known, is a cloud-based technology company providing cutting edge software to the commercial construction industry. We helped change their perspective from functional to more emotional and tap into the thinking of one of the country’s greatest builders, Daniel Burnham, to think big.
Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. … Think big.
– Daniel Burnham Chicago Architect (1845-1912)
Old School Thinking
We needed to help the client start to see the brand from an emotional perspective rather than rational.
New School Thinking
Seedhouse helped define their brand in a much more aspirational and emotional way.
We helped Plans & Specs review and select a new name that better captures the core proposition and act as an umbrella brand.
Finalization & Extension
We created corporate brand standards and even developed product logos for their different offerings.
Above: Logo Standards
Right: Excerpt of Brand Standards
Below: Brand Portfolio Logos