Pro Niños

Pro Ninos Logo

Adding the Heart

This nonprofit organization based in Mexico has a compelling mission – to bring medical aid to children – but their brand presentation didn’t convey the right story.  We helped them discover the true brand narrative and express it.


Client: Patronato Pro Niños
Delivered: Brand Strategy, Logo Design, Marcom Extension

Pro Niños Old and New Logos


To understand where the organization was at the start of the project, we did a market audit – looking for visual trends to either avoid or borrow.

Pro Niños Audit
Pro Niños Strategy
Pro Niños Process

Exploration & Refinement

Design is an iterative process.  After the first round of creative is presented, we gather the client feedback and further refine the selected designs.

Pro Niños Brand Guidelines Sample Page


We extended the logo to many different applications, like the mobile medical units pictured to the right.  We also designed the business papers and the look of the website.

Pro Niños Truck Graphics
Pro Niños Business Papers
Pro Niños Website Look
Interested? Need help thinking through your brand portfolio? Get in touch.