Adding the Heart
This nonprofit organization based in Mexico has a compelling mission – to bring medical aid to children – but their brand presentation didn’t convey the right story. We helped them discover the true brand narrative and express it.
Client: Patronato Pro Niños
Delivered: Brand Strategy, Logo Design, Marcom Extension
To understand where the organization was at the start of the project, we did a market audit – looking for visual trends to either avoid or borrow.
Exploration & Refinement
Design is an iterative process. After the first round of creative is presented, we gather the client feedback and further refine the selected designs.
We extended the logo to many different applications, like the mobile medical units pictured to the right. We also designed the business papers and the look of the website.