New Olde Cape Cod
Olde Cape Cod was itself looking a bit old. Seedhouse refreshed the logo with small, incremental changes, so as to hold on to the existing brand equity. We then took a look at refreshing the packaging design. We refocused the photography on the crackers themselves. Adding hits of color to the Seasoned line allowed for easier shopability.
Client: Westminster Bakers Co.
Delivered: Brand Identity Refresh, Packaging Refresh, Line Extension