New Olde Cape Cod

Olde Cape Cod was itself looking a bit old.  Seedhouse refreshed the logo with small, incremental changes, so as to hold on to the existing brand equity. We then took a look at refreshing the packaging design.  We refocused the photography on the crackers themselves.  Adding hits of color to the Seasoned line allowed for easier shopability.


Client: Westminster Bakers Co.
Delivered: Brand Identity Refresh, Packaging Refresh, Line Extension


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