Logo capturing innovation
Lucintech – a solar energy technology company – was in need of a compelling brand strategy and identity design to match their innovative product offering. Immersing ourselves in the solar panel sector, we came to understand the unique proposition of Lucintech – flexible and translucent solar panel film. Thus ‘Transparent Power’ became the driving idea and eventually their tagline. The brand symbol tells the story of the transparent film. The light sans serif font brings a sense of technology and innovation to the brand presentation.