Stylish & Globally Connected Yoga Apparel

With a strong social entrepreneurial mission, Joriki needed a brand story and logo that helped express the vision for a more connected world. The name itself came from the meditative state of readiness and coiled energy. The enso or meditative circle was the perfect symbol to take on the dual meaning – connectedness and coiled energy. The enso was painted by a master calligrapher named Kazuaki Tanahashi – to further the authentic brand story.


Client: Joriki
Delivered: Brand Strategy, Logo Design

Brand Strategy
Joriki Brand Strategy
Design Exploration
Brand Standards
Brand Standards
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