Taking Credit for their Incredible Work
Ingenuity has a complicated brand offering and wasn’t taking credit for the incredible work they were accomplishing in Arts Education in Chicago. We better defined the brand and crafted a brand identity that positioned them among national consultants.
The project started with participating in a strategic planning session with key partners. Those learnings coupled with our market audit and immersion, we put together a strategy to move Ingenuity from a brand presentation that looked like a local arts education provider to a national consultancy.
Symbols within the symbol
The organization has three areas of focus – strategy, data and advocacy. Those three departments are represented by the icons that make up the “g” in the wordmark.
The individual symbols that made up the “g” provided a great opportunity in the design of the letterhead, notecards and business cards. Each department has their own part of the symbol on their notecards. We also developed an icon library for use in their reports and marketing materials.