Coloring Inside the Healthcare Lines
EngagementHealth, a state-of-the-art disease prevention and health promotion program company, needed a fresh color palette and promotion materials to enliven their presentation. Taking their two main audiences (corporate buyers and employee program participants) into consideration, we created a color palette that has both traditional, trustworthy colors and ones that have energy and can be motivating to those looking to get healthier. We put guidelines around the brand usage and construction so that vendor partners and internal design resources were aligned on EngagementHealth’s presentation.
Client: Engagement Health
Delivered: Brand Guidelines, Secondary Color Palette, Brand Extension