Doc B’s Fresh Kitchen

Fast casual dining meets bedside manner

Named for a family physician with a great bedside manner, this new restaurant chain wanted a retro brand that communicated the elevated sense of design and service delivered in their Chicago restaurants.  Merging nostalgic and contemporary fonts, we found the right expression and story for the brand.  Crafting the brand style guide, we created several logo lockups to be used in many different brand applications – from menus to chef coats.


Client: NotJustBurgers
Delivered: Brand Strategy, Logo Design, Menus, Signage

Doc B's Design Extensions
Doc B's Design Extensions
 Additional Identity Marks & Signs
Doc B's Word Mark & Seals
Interested? Need help creating a new brand? Get in touch.