Doc B’s Fresh Kitchen
Fast casual dining meets bedside manner
Named for a family physician with a great bedside manner, this new restaurant chain wanted a retro brand that communicated the elevated sense of design and service delivered in their Chicago restaurants. Merging nostalgic and contemporary fonts, we found the right expression and story for the brand. Crafting the brand style guide, we created several logo lockups to be used in many different brand applications – from menus to chef coats.