The Standard in Precision Measurement

Digi-Sense, a Cole-Parmer brand, is all about precise and pre-calibrated measurement. The old logo was designed in the 1970’s and didn’t express the innovative technology and service that the brand delivered.  The new logo is bettered positioned to speak to a contemporary customer and takes credit for the premium quality of the brand offerings.


Client: Cole-Parmer
Delivered: Brand Strategy, Logo Design, Package Design, Tagline Development

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