Smarter Data Backup and Design
Cyphertite, a high security online backup service, was truly offering a different product then their competitors. So they needed to stand out from the crowd. Identifying what their competitors were doing informed a bold color and typography choice in the new logo.
Delivered: Brand Strategy, Brand Indentity, Logo Design
Seedhouse identified and compared all of the competitive brands (messaging, logos and websites). What we learned was that blue was the dominant industry color. To help differentiate the Cyphertite brand, Seedhouse identified the pink and orange as ownable brand colors. After all, color is one of the most powerful brand tools.