Cyphertite

Smarter Data Backup and Design

Cyphertite, a high security online backup service, was truly offering a different product then their competitors.  So they needed to stand out from the crowd.  Identifying what their competitors were doing informed a bold color and typography choice in the new logo.

Overview

Client: Cyphertite
Delivered: Brand Strategy, Brand Indentity, Logo Design

Market Audit

Seedhouse identified and compared all of the competitive brands (messaging, logos and websites).  What we learned was that blue was the dominant industry color.  To help differentiate the Cyphertite brand, Seedhouse identified the pink and orange as ownable brand colors.  After all, color is one of the most powerful brand tools.

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