Stoking the Fire
Our team was asked to refine Bonfire Wines’ overall package design and extend the design system. The new design evolved the color palette, moving from black to a midnight blue and better communicates the brand proposition (portable/casual get- togethers), value (volume/price/storage time), and environmental benefits.
Client: Bonfire Wines
Delivered: Package Design System, Iconography, Copy Writing
Every element on a package should work together to communicate the brand story. Here we crafted a containment device expressive of a burnt splintering log to help capture a sense of place.
Not only did we adjust and expand the existing color palette, we also developed icons to illustrate the key benefits.
“It is incredible to see how far the design has progressed throughout the revision process. The Seedhouse team has become such an important part of the Bonfire Wines story. We can’t thank you enough for your high level of engagement and creative insight.”Eric Steigelman