Albany Park Community Center

Albany Park Community Center becomes APCC

Albany Park Community Center won our Chicago Cause 2013 Grant for a full brand strategy and identity design program.  They were in a moment of growth where their name no longer fit.  The organization offers a spectrum of services city-wide, but their name tied them to a specific neighborhood and had all the baggage associated with “community center”.  They weren’t walking and talking like the super, multi-million dollar not-for-profit that they are. We advocated a name change to the acronym and a design update to their logo – a more family-friendly colorful custom type that symbolizes bridging people to a higher ground.


Client: APCC
Delivered: Proposed Brand Strategy, Naming & Logo Design



As we toured their organization we were taken by the stained glass windows in one of their buildings.  It reflected the diverse communities and offerings encompassed by APCC.

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