Albany Park Community Center

Albany Park Community Center becomes APCC

Albany Park Community Center won our Chicago Cause 2013 Grant for a full brand strategy and identity design program.  They were in a moment of growth where their name no longer fit.  The organization offers a spectrum of services city-wide, but their name tied them to a specific neighborhood and had all the baggage associated with “community center”.  They weren’t walking and talking like the super, multi-million dollar not-for-profit that they are. We advocated a name change to the acronym and a design update to their logo – a more family-friendly colorful custom type that symbolizes bridging people to a higher ground.

Overview

Client: APCC
Delivered: Proposed Brand Strategy, Naming & Logo Design

 

Immersion

As we toured their organization we were taken by the stained glass windows in one of their buildings.  It reflected the diverse communities and offerings encompassed by APCC.

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