Solixir – an all-natural functional line of beverages – needed to find a way to stand out at shelf – especially when competing against energy drinks. We helped them identify the right balance of “natural” and “efficacy” – all while boosting appetite and shelf appeal.
Old to New
After conducting an audit and market research, we discovered that the old Solixir packaging was portraying “natural” in all the wrong ways. The old package recessed on shelf because of the silver in the design. The new brand symbol acts as a bull’s eye on shelf – drawing your eye right to Solixir.
Design is an iterative process. We present 6-8 initial designs. After the first round of creative is presented, we gather the client feedback and further refine the selected designs. After refinements, we then finalize the designs, attend press checks and extend the design to other marketing and communication expressions.
Finalization & Extension
We extended the logo to many different applications, like the mobile medical units pictured to the right. We also designed the business papers and the look of the website.